“Cramming ads everywhere it on” has made us feel bored and tired. I guess I’ll just have to get used to watching advertisements on my $1,500 LG TV from now on.
Cramming ads everywhere it on!
In the afternoon today, I was performing the routine task of updating the streaming applications on my 2020 LG CX OLED TV. Although this is something I do on occasion, today was different. I was taken aback when I suddenly noticed (and heard) an advertisement for Ace Hardware playing in the lower-left corner of the screen. It started playing automatically with the sound even though I didn’t do anything to start it.
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Now that I have more experience, I am well aware that it is not unusual to have advertisements positioned throughout the home screen or primary menu of a TV. Companies like LG, Samsung, Roku, and Vizio, amongst others, have all committed to playing this game. We live in an era in which smart TVs can automatically recognize what you’re watching, and TV manufacturers are establishing nice ad businesses for themselves with all of the data that gets piped in. This is because smart TVs are able to understand what you’re watching.
But even by the standards of today, this seemed like a pretty serious transgression. Is a completely unexpected advertisement of this magnitude suddenly showing up in LG’s app store? Is there no way to get away from all of this? Oh, so we’re just going to jam advertisements into every available space on the software of a TV, huh? Imagine that while you were updating the programs on your smartphone, an advertisement started playing automatically.
The Ace commercial wasn’t particularly annoying because it was finished in fifteen seconds, and it didn’t feel creepy or like it was targeted at me either. Positioning is the primary factor that gives the impression of going too far.
This stuff has the potential to appear intrusive, but it is also a part of what has contributed to the gradual decline in the pricing of even high-end TVs. I was able to get this 55-inch CX for about $1,400 during a deal, and it’s pretty much the greatest TV available on the market for next-generation gaming. However, even if this lovely panel was sold at a lower price than it may have been without advertisements pasted in odd locations, it is still distressing to see the extent of commercial infiltration that is on display here. Since LG very just made the announcement that it will be licensing webOS to other TV companies, it’s possible that the business is testing the limits of what it’s possible to accomplish.
If the autoplay advertisements start appearing in random places, I suppose I could always disconnect the internet connection on the TV and watch content on either a streaming stick or my Xbox Series X console instead. Or perhaps there is a setting somewhere that I can change to stop the constant stream of messages. There are some individuals who aren’t concerned by this kind of thing, but if you are, you should check out this fantastic thread on Reddit. It will help you fight back and block some of the domains that these TVs phone home to for their advertisements. Pi-hole was recommended to me as a solution by a significant number of people on Twitter.
Filling up every available space on the television with advertisements
Indeed, watching TV regularly is vital to our health. However, we are doing more than just watching it. It is also being utilized by us. And because we are not giving the content we are watching our whole attention, we are not finding the experience to be very entertaining.
This is an issue that affects a very large number of people, and it is one that has been on the agenda of our company for many years. We’ve owned these televisions for at least ten years, so we have a good idea of how much our audience enjoys watching commercials.
That presents a challenge. Many of our customers have recently begun to complain that they are unable to watch television without being interrupted by commercials. But how much of this can be attributed to the nature of the advertisements themselves, and how much can be attributed to the fact that they are so annoying? It is difficult to provide a satisfactory response to that issue given that the majority of our customers are not in a position to understand what irritates them. However, there is one thing that the vast majority of our customers are aware of. And that’s the problem: commercials are irritating.
Is it possible to stuff advertisements into every available space without making the experience irritating? The correct response is “no.” The majority of advertisements can be quite irritating, particularly if you do not own a huge TV or a video camera with significant sensor size. However, it would be fantastic if you could somehow move the advertisements away from the screen and onto a digital video recorder (DVR) or some other method of watching advertisements.
The commercials themselves are the most important component of a successful advertisement. You are not required to take any action. The situation is exactly the same as if you were reporting on sports. It’s only that folks can watch the same advertisements without being aware that your ad is for a different company. You might be able to convince a lot of people that your advertisement is fantastic, but the fact remains that it is quite similar to a television show.
Because advertisements may be blended in with the background of the camera, they are significantly less distracting for viewers to watch. You can think of them as a “viewing point” that actually brings you to the next thing that will appear on the screen.
The issue with advertisements is that they operate as a “black hole,” allowing other distractions to take precedence over what the audience is trying to focus on. It reminds me of an advertisement for a new car. Even though you don’t want to go there, you’ll end up there because it’s a distraction that leads you there in the first place.
The most common explanation for why individuals don’t go to the beach is because they are uninterested in going. The issue is not that they do not want to come here; rather, the issue is that they do not want to take a bath. It’s more that they don’t want to go there because they have the impression that they will have to return at some point.
One of the issues with advertisements is that they frequently appear to be variations of the same thing, yet this does not mean that they are static in nature. The majority of the time, the advertisements are precisely the same each and every time, yet they still manage to appear amazing and bring you where you need to be in the end.
My guess is that we’re running into the same issue as we do with advertising on television. There should be more advertisements on television that are unique, innovative, and interesting. Because of this, when the advertisements appear, we have to spend a significant amount of money on them.
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