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Hiroshi Lockheimer android rcs imessagehollister
An executive from Google claims that Apple is ‘holding back’ consumers who text.
On Saturday, the head of Android, Hiroshi Lockheimer, accused Apple of “using peer pressure and bullying as a way to sell products.” This came after a report in the Wall Street Journal revealed how teenagers in the United States have turned Apple’s iMessage into a social status symbol that locks out Android users.
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Now, Lockheimer is taking a position that is significantly less aggressive than before. On Monday, the Google CEO stated that “we’re not pressing Apple to make iMessage available on Android.” We have requested that Apple implement the industry standard for contemporary communications, which is known as RCS, in their iMessage application in the same way that they support the older SMS and MMS standards.
“Apple is holding back the industry and holding back the user experience for not only Android users but also their own customers,” adds Lockheimer later in the thread on Twitter. “By not incorporating RCS, Apple is holding back the user experience for not only Android users but also their own customers.”
That is still a significant claim, but it is one that brings the discussion back to the old ground: will Apple accept Google’s olive offer to make iMessage more compatible with Android, or will it continue to utilize lock-in to sell more iPhones?
Concerning lock-in, there is very little room for speculation regarding Apple’s motivations. As a result of the trial in Epic v. Apple, the public has now seen secret emails that were sent between Apple officials and reveal that the corporation is purposefully withholding iMessage in favor of lock-in. In April 2013, an executive at Apple named Craig Federighi wrote, “I am concerned the iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones.” Federighi went on to say that “I think we need to get Android customers using and dependent on Apple products.”
“Joz and I think moving iMessage to Android will hurt us more than helping us, this email illustrates why,” wrote Apple’s Phil Schiller in March 2016, forwarding an email from Beats Music co-founder Ian Rogers about how he “missed a ton of messages from friends and family” after switching to an Android phone. The email was about how Rogers had “missed a ton of messages from friends and family” after switching from an iPhone to an Android phone.
What is not quite obvious is if RCS, the next-generation successor for SMS that is being championed by Google and integrates popular features that are common to iMessage, has any strong reason for Apple to come on. Because of this, it is probably why Google is exerting a little bit of its own peer pressure.
Apple does not enable RCS in iMessage, which, according to Android chief Hiroshi Lockheimer, “holds back” the messaging experience for not only Android users but also Apple’s own customers. (Sean Hollister/The Verge)
Android extends an invitation to Apple to “open” iMessage by integrating RCS.
The leader of the Android division at Google, Hiroshi Lockheimer, has extended an “open invitation” to Apple. To incorporate into iMessage lo standard RCS (Rich Communications Services), in order to access all of iMessage’s capabilities even on Android. iMessage is an instant messaging app developed by Apple Inc.
IMessage capabilities on Android to their best extent thanks to RCS
iMessage is already 10 years old; it was introduced in conjunction with iOS 8 in 2011, as a response to communications delivered over the internet by services such as WhatsApp and BlackBerry Messenger (for those who still remember it). However, for the time being, individuals who write from an iPhone, iPad, or Mac are the only ones who can get full chat help. Anyone who joins a chat using an Android device is unable to view any content that contains videos, GIFs, or photos. Displaying error notices or blank boxes is a better option.
An identical incident happened not so long ago to the golfer Bryson DeChambeau, who was the only member of the Ryder Cup group who did not own an iPhone. He responded to his frustrated tweet directed at Hiroshi Lockheimer by Google by stating that there is an obvious solution. RCS is an abbreviation that stands for a “Real Clear Solution.” Lockheimer also included a green heart and a blue heart to illustrate the two distinct hues that chats on iMessage have, depending on whether you compose them using an iPhone or an Android smartphone. These two colors are green and blue, respectively.
The assertion made by Lockheimer is not original. To promote the usage of RCS, which is generally seen as the successor to SMS, Google is collaborating with the organization GSMA, as well as with smartphone makers and network operators. messages that support photos and videos and are compatible with all devices that are not Apple products. And it is something that Google has included in the texting app for Android.
During the current blackout that affected WhatsApp, users were unable to send their own GIFs to upset Apple users, or vice versa, by utilizing simple texts. Putting this standard into practice might enable “agnostic” communications, which would do away with the need for third-party applications. Now that Apple has had its opportunity to reply, we will keep you updated on its decision to alter its course of action.
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